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WorkBrand film conceptConcept

Her mark.

The brief

Every founder who lands here has had a 1:47 AM: filming the product under a ring light, posting it, watching nothing happen. This film is that night, then the same kitchen directed. Same woman, same sauce, a real brand on the bottle, and what happens when it lands.

For
Consumer brands, Personal brands
Discipline
Packaging design, Brand rollout
Year
2026
What we did
  • Story, script and an 11-frame storyboard, every frame approved before a second of video
  • The brand itself: name, label and the orange mark it stands on
  • AI-assisted production with labeled AI performers, held consistent shot to shot
  • Supers, score and end card, cut to 30 seconds for paid social
Her Mark. Brand film, 0:30

Credits

  • Written and directed by Willie Bernoudy
  • AI production: CDH network

Made with AI tools. Everyone shown is an AI performer. Mama Lou's is an invented brand made by CDH to show the work; it is not a real business.

Want this for your brand?

Let's find your mark.