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Proof

The receipts.

Starting in 2019, Willie was Black Travel Gram's photographer and creative, on the trips and behind the page. These are the account's own numbers, the award the photos earned, and the work itself.

By their own count.

Every number below comes from Black Travel Gram's own post and profile. The screenshots are pinned right next to it.

BLACK TRAVEL GRAM

CREATIVE SQUAD · SINCE 2019

PHOTOGRAPHER / CREATIVE: STACKZ

Followers, 2019
~38,000
Followers, Jan 24 2021
90,000
Hashtag uses
214,000
Impressions / week
900,000
Followers, profile
118,000
Posts
3,209
TOTAL GROWTH3x

THANK YOU · KEEP DOING IT

Black Travel Gram's Facebook post from January 24, 2021: 90,000 followers, 214,000 hashtags, 900,000 impressions a week, with a 90k Followers Thank You graphic
Their post · Jan 24, 2021
Black Travel Gram's Instagram profile: 3,209 posts, 118K followers, Travel Company, We curate Black Travel Experiences around the world
Their profile · 118K

“BlackTravelGram ➕ Stackz = DIGITAL CREATIVES”

Black Travel Gram · public comment

“BlackTravelGram is all you been talking bout! KEEP DOING IT!”

De'Aaron Paige, founder of Black Travel Gram

Two years on the road with them.

  1. Jul 2019

    Black Travel Gram books Willie

    Their first message: “You do video too, don't you?” The first trip is on the calendar the same day.

  2. Sep 2019

    The brief

    Be more than an Instagram page. Every trip after that is shot like a campaign: people first, places second, nobody posing for a postcard.

  3. Nov 2020

    ND Awards honorable mention

    “The Beautiful Shot” is recognized in the Neutral Density Photography Awards, People: Travel / Culture.

  4. Jan 2021

    90,000 followers

    Black Travel Gram posts its numbers: 90,000 followers, 214,000 hashtag uses, 900,000 impressions a week.

  5. 2021

    100K and the press

    The account passes 100K, and Travel Noire covers Black Travel Gram's group trips and its Black Yacht Experience in Tulum.

“The Beautiful Shot”: a woman in a pink floral top seated at a hand drum, surrounded by young dancers in leopard and orange prints, smiling
“The Beautiful Shot” · Willie Bernoudy

Awards

Honorable mention, ND Awards 2020.

The Neutral Density Photography Awards recognized “The Beautiful Shot” in People: Travel / Culture. Certified November 22, 2020.

Neutral Density Photography Awards · 2020

Honorable
Mention

People: Travel / Culture

Willie Bernoudy

“The Beautiful Shot”

Certified 22 Nov 2020

ND Awards 2020 Honorable Mention seal
View the certificate
  • Corporate Vision Awards 2022 · Best Social Media Marketing Agency, Blacksheepfocus
  • Corporate Vision Awards 2023 · Best Social Media Strategy Agency, Blacksheepfocus

Photographed by Willie

People first. Places second.

A traveler in a red tiered dress stands with four Palenquera fruit vendors in Cartagena, Colombia, fruit bowls on their heads
Cartagena, Colombia
A woman in a pink coat stands before Hallgrímskirkja church in Reykjavík, snow on the ground
Reykjavík, Iceland
A woman in an orange coat and black scarf in front of the Sphinx and the pyramids at Giza
Giza, Egypt
A woman in an orange print gown at night before the lit spires of Wat Arun
Bangkok, Thailand
A man in a brown henley and wide-brim hat among the ruins at Karnak, an obelisk behind him
Luxor, Egypt
Two women in mustard and red ruffled outfits against a white gate in Cartagena
Cartagena, Colombia
A smiling woman with long red braids in a snowfall, hood up
Iceland
Plaça d’Espanya in Barcelona under a bright sky, a lone walker and her dog crossing the empty square
Barcelona, Spain

Spec campaign

The window seat.

What we'd run for Black Travel Gram today, built from Willie's own window-seat photos and the beach shot from the original “Book that vacation” ad. New copy and design by CDH. Not commissioned.

Story ad · 11 seconds · sound on
Feed ad for Black Travel Gram: Grandma never saw it from up here.Feed ad for Black Travel Gram: Your first stamp hits different.Feed ad for Black Travel Gram: Every landing is a before and after.Feed ad for Black Travel Gram: They said we don't do mountains.Feed ad for Black Travel Gram: Iceland was always for us.Feed ad for Black Travel Gram: We don't do cold. We do the Northern Lights.Feed ad for Black Travel Gram: Barcelona. 9 a.m. No alarm.Feed ad for Black Travel Gram: The group chat finally booked it.

Coverage of Black Travel Gram

Articles credit their photos to Black Travel Gram.

In memory of De'Aaron Paige, founder of Black Travel Gram, who passed in 2021. He asked for more than an Instagram page, and he built it.

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