WorkHattiesburg Black SoxClient

More than a game.

A hometown baseball club took its season on the road to Kentucky and needed one person over every picture, post and layout the team put out while it was there.

For: Consumer brands
Discipline: Brand rollout, Social media branding
What we did: Ran all of the team's media coverage for its run in Kentucky
Campaign idea and headline over the whole run: More Than a Game
Game-day and dugout photography of the players in raw, unposed moments
Billboard and print layouts built from the same coverage

The Hattiesburg Black Sox in a huddle on the field before a game, seen from behind, in black and white

Team huddle, before first pitch

Director's note

When a team is on the road, the coverage is the only way home sees them. I ran all of it in Kentucky, every shot and every post, so it all looked like one team with one story. A hometown club doesn't need to look like the majors. It needs to look like it matters.

Willie Bernoudy, creative director

Player number 13 leaning on the dugout rail, black and white — Editorial portrait, dugout

Player number 44 walking across the infield in the late sun — Infield, golden hour

Billboard layout: More Than a Game, Hattiesburg Black Sox, over a team photo — Billboard layout

Print layout: More Than a Game, with a portrait and campaign notes — Print layout

More than a game.

Director's note

Next up.

Grown in the dark.