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WorkCommercial conceptsConcept

Three brands, one standard.

The brief

A skincare brand, a small hotel and a founder-led ceramics studio, one for each lane we work in. Each spot is written, art directed, scored and cut the way a paid commercial would be, with the same faces, product and places held shot to shot.

For
Consumer brands, Hospitality, Personal brands
Discipline
Brand rollout
Year
2026
What we did
  • Script, shot list and a visual rulebook for each brand
  • AI-assisted production with labeled AI performers, kept consistent across every shot
  • Original score, supers and end card, cut as finished spots under 30 seconds
Halden, face oil. Consumer brands, 0:30
Casa Marisol, boutique hotel. Hospitality, 0:27
Okafor Clay, founder brand. Personal brands, 0:30

Credits

  • Written and directed by Willie Bernoudy
  • AI production: CDH network

Made with AI tools, including the music. Everyone shown is an AI performer. Halden, Casa Marisol and Okafor Clay are invented brands made by CDH to show the work; none of them is a real business.

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