WorkBlacktravelgramClient
A feed people wanted to be in.
The brief
Blacktravelgram is a travel community for Black travelers. Willie joined its creative brand squad when the account had about 38,000 followers, shot travel photography for it, and helped grow it past 100,000.
- For
- Personal brands, Hospitality
- Discipline
- Social media branding
- Year
- 2021
- What we did
- Creative brand squad: the look of the feed, post by post
- Travel photography for the account
- Posts for the group's trips and yacht parties in Riviera Maya, Mexico
- Helped grow the account from about 38,000 to more than 100,000 followers
The Blacktravelgram feed
Director's note
A travel page lives or dies on one feeling: I want to be there. Every post had to make somebody check their passport. When the grid looks like a trip people want to take, the follows take care of themselves.
