Volta Energy
A clean energy company with the technology but not the brand. We built the identity that got them into the rooms that mattered.
01 · Situation
Volta had the technology, the team, and a $4M seed round. What they did not have was a brand that could sit across the table from a Fortune 500 procurement team and be taken seriously. Their first website looked like a college project.
02 · Problem
B2B energy is a trust category. Buyers do not take meetings with companies that look like they launched last week. Volta had the engineering but their brand was communicating startup fragility, not infrastructure-grade reliability.
The Work
03 · Approach
We started with positioning: what does Volta actually mean to a facilities director at a 200-location retailer? From there we built the name system, visual identity, sales collateral, trade show presence, and a website that spoke the buyer language without losing the founder energy.
04 · Outcome
A brand that looked and sounded like it belonged in the room. Volta closed their first enterprise contract within 90 days of the rebrand launch. The CMO said the brand did half the selling before the first slide.
What changed
90 days
First enterprise contract post-launch
$2.1M
Pipeline generated in first quarter
3
Trade shows with new brand presence
A brand that opened doors with enterprise buyers before the pitch deck did.
“Our first enterprise prospect told us they took the meeting because our brand looked like we had been doing this for ten years. We had been live for three months.”
James Whitfield · Co-Founder, Volta Energy