StackFlow AI
Six months as their fractional Creative Director. We left them with a brand voice their team could actually use without us in the room.
01 · Situation
StackFlow had product, funding, and a small team that was burning out trying to invent a brand on top of every shipping deadline. They needed senior creative leadership without the cost of a full-time hire.
02 · Problem
A great product written in tech speak. A team that could ship features but could not agree on tone. Every blog post, every deck, every site update fought a different battle for what the brand sounded like.
03 · Approach
We embedded for six months as their fractional Creative Director. Wrote the voice, designed a visual system the team could run with, led the first campaign, and ran a working session every week so the founders made every decision with us, not after us.
04 · Outcome
A brand that actually felt human. A team that knew how to use it. A campaign that converted. And a creative system that did not need us to keep running.
What changed
6 months
Embedded with the founder team
+2.4x
Demo conversion on first campaign
1
Brand voice the whole team writes in
A tech brand that finally felt human.
“We needed a Creative Director but could not afford to hire one full time. CDH stepped in and within 30 days our whole team finally had a creative direction to follow. Game changer.”
Dana Osei · CEO, StackFlow AI
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